Hey, I’m Gabriella.
Where Marketing Strategy Meets Human-Centered Design
Senior marketing professional with 10 years of experience delivering measurable results across digital marketing, content strategy, marketing operations, and experiential events, with growing expertise in UX and human-centered design.
I've managed $1.5M in annual marketing budgets, built campaigns that reduced cost-per-acquisition by 50%, and developed multi-channel content strategies for financial services organizations serving specialized audiences. Currently completing a master's in Interactive Design and Information Architecture at the University of Baltimore, I bring both the strategic depth of a decade in marketing and the research-driven, audience-first lens of a UX practitioner.
Based in Northern Virginia, I believe great experiences, whether a marketing campaign, a live event, or a digital product, start with a deep understanding of the people you're designing for.
My Expertise
Marketing Strategy & Operations — budget management, campaign planning, multi-channel execution
Content & Communications — copywriting, brand storytelling, thought leadership, social media
Event & Experiential Marketing — end-to-end event production, partnership activations, tradeshow management
UX & Experience Design — user research, journey mapping, wireframing, usability testing
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Website redesign
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10+ Years of Digital Marketing
Across web, mobile, and print
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Community Advocate
For a more inclusive world
Portfolio
UMB Website
This project began with a mission: to make the University of Maryland, Baltimore’s website a more inclusive and accessible space for all users. Through research, collaboration, and thoughtful design, my team and I led a comprehensive redesign focused on usability, accessibility standards, and creating a digital experience that reflects the university’s diverse community.
Trekker
This project began with a question of possibility: How might we use design to make financial tools more accessible for refugees starting over in a new country?
Rooted in empathy and iteration, I developed a budgeting application tailored to the unique needs of resettled individuals, offering simplicity, clarity, and cultural sensitivity to help them navigate the complexities of life in the U.S.
Neurodivergency
Inspired by the everyday challenges families face when supporting children with ADHD, this project began with a simple question: How can we create calm amidst chaos?
My team and I designed a mobile app with two sensory-sensitive modes—sound and visual—tailored to help kids feel more grounded during errands, chores, and outings. This tool for connection is designed to turn overwhelming into empowerment for both children and their caregivers.
Coming Soon
Neurodivergency
Inspired by the everyday challenges families face when supporting children with ADHD, this project began with a simple question: How can we create calm amidst chaos?
My team and I designed a mobile app with two sensory-sensitive modes—sound and visual—tailored to help kids feel more grounded during errands, chores, and outings. This tool for connection is designed to turn overwhelming into empowerment for both children and their caregivers.
Coming Soon
